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What is ASO – App Store Optimization
What do we use our smartphones for? If you ask me, it’s anything but talking. Talking on a phone feels like a truly ridiculous idea in 2022. Who would ever do that? Anyway, what we all do is use apps. Tons and tons of apps. In 2021, users downloaded them about 230 billion times. And…
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Anton Shulke Saving Abandoned Pets on the Ground in Ukraine
Buy Anton Shulke a “Coffee” and Feed Cats & Dogs in Ukraine Anton Shulke has been an instrumental part of my journey as an SEO because of his connection to SEMRush, one of the mainstays in my SEO toolkit. Anton is currently the Head of Influencer Marketing for website platform Duda. Since the Russian invasion…
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Wellspring Search Becomes Wellspring Digital
Frederick, MD and Fairfield, PA Monday, March 2, 2020 Wellspring Search has changed its name to Wellspring Digital to showcase its move into the full-service digital marketing space. “When I started this company, we were all about SEO. Now, we have some of the best in the business when it comes to marketing automation, content and…
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Your Checklist for Effective Landing Pages
Landing pages are an essential tool in any digital marketing campaign. These pages can come in many shapes and sizes, but ultimately, a good landing page is a chance to connect and convert. So, what is a landing page, exactly? Here’s my simple definition… A landing page is a single web page used as a…
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Qualifying Clients SEO Success Starts Here
Qualifying Clients If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. But it’s not always as easy, nor obvious, as it might seem. If you’ve been in the…
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Build Your Digital Marketing Plan on a Solid Foundation of Core Values
Since I joined the Wellspring Digital team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a part of the team and…
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How Google might handle Query Classification and Re-writes
These days a lot of folks in the SEO world are focused on “user intent” and satisfying the queries that people are using to find what they’re after. They look at everything from user profiles and implicit user feedback (bounce rate, time on site, dwell time etc) to entities and more. But one thing I…
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Top Social Media Trends for 2020
Get ahead of some of the predicted social media trends for 2020 and start your business off on the right foot. Social media has a large impact on consumers’ lives and daily routines; businesses that can connect with consumers on social media and stand out among competitors can turn those potential followers into leads and…