Regional SEO Services
Corner the regional market with our Regional SEO Services
Going from local marketing to regional is a big step for any business. See how Wellspring Digital’s Regional SEO services can set you up for success.
Regional SEO with Wellspring Digital
Regional SEO is an intermediate strategy when you are looking to gain leads and exposure beyond a single city but you are not prepared to service the entire country. You may be interested in targeting a single state, or a regional area such as the Mid-Atlantic, New England, or the Pacific North West. Regional SEO is frequently employed for car dealerships, franchises and chains, essentially SMBs and professional practices with multiple locations and offices across the state.
Regional optimization campaigns present their own unique challenges and opportunities, and you need a partner who understands the nuances associated with search engine algorithms that can be turned to your advantage.
Wellspring Digital is a leading digital marketing agency, and our team has the experience and expertise to create and manage regional SEO campaigns at scale.
Regional SEO Methodology
We follow an established methodology that is tried and proven to deliver results for our customers. By working together, we will improve your regional exposure and improve lead generation in a way that is visible and accountable.
We look at how your brand and online presence are currently viewed within the market and seek to understand what your customers really think about you and your products and services. We use this information to build a picture of your ideal customer and where they may be found, and more importantly, what they are actively searching for using Google, Bing, or other search engines.
Competitor Analysis and Keyword Research
By looking at who currently benefits from the top rankings for converting keywords, we not only establish the level of competition (and therefore the level of effort) but also gain insight into which keywords and phrases are actively contributing to the bottom line of successful websites.
Wellspring Digital employs state-of-the-art technology and research tools, backed by a deep well of experience, to short-list keywords and phrases you can effectively compete for and dominate.
Regional Onsite Optimization Methodology
Building upon keyword and competitor research, together with a rigorous technical audit of the website to be optimized, we will work with your team to optimize strategic pages and your website as a whole.
Using the foundation created by Discovery, Keyword Research, and Competitor Analysis, we will perform onsite optimization for your website. To this end, we will improve your website’s regional SEO ranking factors, such as website load speed, the impact of security protocols (such as SSL and https), and how well the site works for your Mobile users.
We will modify or add content and code where appropriate, to assist in search engine visibility and with the human user as the focus. It is essential that a website is not optimized just for a search engine, as while this may increase rankings, it is of little value if the User Experience provided to real people is not of a high quality.
Finally, we will work with your team to ensure your website reflects your branding and positioning, while targeting your ideal customer. This will improve key user behavior metrics, such as reducing bounce rates, increasing time spent on site, and encourages Social Media sharing and repeat visits.
Offsite Optimization for Regional SEO Campaigns
Regional optimization success relies upon a disciplined approach to generating and attracting authoritative links from other websites, ideally within your own industry niche. Developing a backlink profile is an essential prerequisite to for ranking targeted keywords as well as increasing the overall number of impressions for unknown keywords.
Additionally, other offsite factors play into creating search engine success, including Social Media mentions and activity, as well as your branding and messaging.
Ultimately, Regional SEO campaigns generate the lowest cost per lead than any other online channel. Building an SEO advantage means you are building a competitive advantage and a strategic marketing asset.
Measuring Regional SEO Results – Reporting and Metrics
Regular reporting is essential for keeping your campaigns, budgets, and ROI on track. Successful SEO campaigns are nimble and flexible, allowing for quick changes in direction as data and results unfold.
Visibility into work activity is also crucial to demonstrate correlation and causation between action and the results we deliver. In addition to real-time work reporting, we also create custom dashboards and reports tailored to your needs.
Finally, we meet with client teams and stakeholders on a regular basis, reviewing results from regional SEO campaign efforts and exploring future direction. Working closely with client teams fosters strong relationships, improving collaboration and group efforts from your investment, enhancing communication, as well as encouraging skills and knowledge transfer to client staff.