• How Top E-Commerce Sites Improve Conversion

    How Top E-Commerce Sites Improve Conversion

    If you’re a Land’s End or Amazon online shopper, you undoubtedly know the amazing ability both sites have to “pull you back in” and keep you buying over and over. How do these and other top-performing e-commerce sites improve conversions? Here are some fundamentals to keep in mind when planning your e-commerce site: Reduce Product ...

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  • Content Marketing: How Trust and Authenticity Define Your Brand Messaging

    Content Marketing: How Trust and Authenticity Define Your Brand Messaging

    There is WAY too much content in the world today, and a lot of it is just plain junk. Sorry, but it’s true. That’s why quality content continues to be a topic of conversation in the digital marketing world. In fact, Google recently rolled out an algorithm update called the “Helpful Content Update.” Any guesses ...

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  • How SEO, PR, and Social Media Build Vectors of Proof

    How SEO, PR, and Social Media Build Vectors of Proof

    I’ve been giving a talk recently about the importance of understanding Google E-A-T. In it, I have a slide that mentions vectors of proof. To me, these are the holy grail of digital marketing. What do I mean by vectors of proof? First, what is a vector? Britannica defines vectors as… a quantity that has ...

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  • Wellspring Digital CEO, Karl Hindle, Joins SALSAL Board

    Wellspring Digital CEO, Karl Hindle, Joins SALSAL Board

    CEO and Company Founder, Karl Hindle Has Joined The Save a Leg, Save a Life Foundation Board For Immediate Release: Frederick MD, October 26, 2022 Wellspring Digital is proud to announce that our Founder and CEO, Karl Hindle has accepted the invitation to serve on the board of the Save a Leg, Save a Life ...

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  • Wellspring Digital Announces Major Staff Updates

    Wellspring Digital Announces Major Staff Updates

    Company Makes Strategic Hires and Promotion to Better Serve the Digital Marketing Needs of Its Clients For Immediate Release: Frederick MD, October 19, 2022 Wellspring Digital is proud to announce two new hires as well as a promotion. Jennifer Feeney is the new Vice President of Revenue & Sales Enablement. Everitt Chase has joined as ...

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  • How to Plan Your New Ecommerce Site

    How to Plan Your New Ecommerce Site

    When planning an eCommerce website, there are lots of things to think about. The first question you are going to have to answer is: Who is going to build it? This is a major decision and the one that will define most of your further steps. Hiring a freelance web developer and/or designer, or partnering ...

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  • How to Nail Your Digital Marketing Budget

    How to Nail Your Digital Marketing Budget

    Happy budget season! Yes, it’s that time of year again, time to put together your digital marketing budget for 2023! This can be a stressful time for marketers. You must make your case all over again for the funds you need to achieve digital marketing success. Do you dread this presentation? Never fear, we have ...

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  • Is Your Content Marketing Helpful?

    Is Your Content Marketing Helpful?

    Content marketing, the practice of creating content to stimulate interest in your brand, needs to serve a purpose for the reader. Google has even told us that your content should be helpful! That may seem obvious to some, but then why is there so much crap content out there? Yeah, I said it! We’re spewing ...

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