Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

  Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of …

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Wellspring Digital Chats – Ahava Leibtag, President, Aha Media Group & Content Expert

Our guest today is always in the “top marketers” lists, one of my favorite writers, and a top expert on content strategy and marketing. She’s also about 40 minutes from me so we could have done this in person. Dang it! We still make it awesome! It’s always especially fun for me to talk to …

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Wellspring Digital Chats – Dave Davies, Co-Host of Webcology and CEO at Beanstalk Internet Marketing

That title does not do Dave justice because he is so much more than that. In addition to breaking down SEO with Jim Hedger on Webcology for over 15 years, he is also a frequent contributor to Search Engine Journal and other popular SEO pubs, and one of the smartest technical SEOs out there. I …

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Wellspring Digital Chats – Michele Linn, Chief Strategy Officer for Mantis Research and Survey Expert

Today we have one of my favorite content marketers. Her articles on the Content Marketing Institute and other blogs are must-reads. She’s a content marketing OG, the very first employee at the CMI, and one of my go-to resources on how to do content right. “Before Mantis Research, Michele worked for Content Marketing Institute. As …

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Wellspring Digital Chats – Chris Brogan and Kerry O’Shea Gorgone, Co-Hosts of the Backpack Show

Podcasts are all the rage. Seems like every celebrity has one and more businesses are getting in on the action. But just because you can do a podcast doesn’t always mean you should. If you’re considering starting a podcast or even have one in the works, I highly recommend watching this edition of the Wellspring …

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