Why You Need Email Marketing
Is email marketing the missing component of your digital marketing strategy? Many assume that email is dead but that couldn’t be further from the truth. An email marketing campaign can help your business connect and build relationships with existing and future customers, which will lead to an increase in sales.
The bottom line is your ROI, but how do you get there? We don’t just build email campaigns, we create and build sustainable ROI which you can track and improve upon.
While your competitors are ignoring or underutilizing this channel, you will see your email campaigns drive qualified traffic, online conversion, brand awareness, and engagement.
What You’ll Get
- Hyper-targeted email campaign strategies
- List building and engagement plans
- Consultation on selecting the right email marketing platform
- Conversion-focused campaign templates in your email marketing platform
- Email marketing that complies with all anti-spam compliance requirements
- Integration with marketing automation software where applicable
- Meaningful reports with truth and direction for the next steps
What We’ll Do
You need us to generate results for you in a consistent way through email marketing, plain and simple. This demands organized processes and discipline, as well as collaboration, creativity, and a deep well of business and digital marketing understanding.
Our methodical approach to email marketing drives ROI, and here are the major components of our email marketing strategy:
Email Campaign Strategy: We will work with you to create and test email strategies, including developing and executing email campaigns that deliver success you can see. We focus on the who and why first. Who are you trying to reach and why would they want to hear from you? This approach dramatically improves deliverability, engagement, and conversion.
Consultation and Planning: We work with you to select the most effective email marketing platform based on your needs, budget, and audience. We have experience with all the major systems, including MailChimp, AWeber, ConstantContact, and more.
If you are looking to work beyond email, we also offer Marketing Automation services, including using Marketo, HubSpot, Pardot, and we are expert partners with SharpSpring.
Before we create any campaigns, we want to understand the mechanics of your campaign and how to make it work seamlessly.
Create Email Templates that Convert: Depending on your audience and the type of email strategy you adopt, we will create and code email templates that reflect your brand and offers.
Our templates will be visually appealing and on-brand, but more importantly, they will be designed and built to convert. Email campaigns must drive engagement and produce ROI. Those two things are our primary focus when developing your email templates.
Create Compliant Email Campaigns: We understand the legal frameworks which exist to control and regulate email marketing, including CAN-SPAM in the US, CASL (Canada), Can Spam (UK), ACMA (Australia), and DPEC (EU). We’ll get you in front of prospects and customers, and make sure you don’t break the law!