Why You Need a Digital Marketing Strategy
A tactical approach to digital marketing can provide positive immediate results, but it lacks stability and predictability. Short-term and ad-hoc campaigns do not always prove effective – and a lack of clear goals, vision, and coordination can lead to time and resource waste.
Without a digital marketing strategy, you won’t be able to build reliable processes and ensure your business growth. A strategic vision will help you identify pain and growth points, use your resources with maximum effectiveness, and set long-term goals.
When all your digital marketing activities are aligned with a strategy, you get better results that help your business grow.
What You’ll Get
- Analysis of your current marketing efforts
- Market and competition analysis
- Buyer personas
- Clear goals and key performance indicators (KPIs)
- The list of marketing channels that will work best for you
What We’ll Do
Analysis of your current digital marketing efforts: if you already have a digital marketing strategy, we will review it and help improve it. If you don’t, we will analyze the current state of your marketing and build on it.
Market and competition analysis: Knowing your competitors is vital if you want take their share of the market. We will find out what strategies they use, what works for them, and what does not. Competitor intelligence will help us create a better strategy that will bring your business to the next level.
Create buyer personas: Who are your customers? What problems do you help them to solve? What messages will be the most effective for them? Creating buyer personas will answer all these questions and help you get new leads and conversions more effectively.
Clear goals and key performance indicators (KPIs): Every marketing strategy needs clear quantifiable goals and KPIs to track the progress. These goals and KPIs must be meaningful in terms of achievability and their benefit to your organization. We will help you set and measure them.
Define marketing channels that will work best for you: What are the best ways to reach out to your audience? It depends on many aspects, including your niche, buyer personas, and budget. We will define how you can spread your message in the most effective way while avoiding wasting budget on channels that will not show a significant return on investment (ROI)