Why You Need Facebook Ads
Being the world’s largest social media platform, Facebook connects over 1 billion users. It is a highly established advertising outlet that holds huge potential for advertisers in the digital space.
Facebook offers countless targeting and ad customization possibilities. With the correct strategy and campaign implementation, you can reach millions of potential clients – and get an excellent conversion rate.
Facebook has extremely precise and accurate information about its users, segmenting them into audiences that can be targeted with ads to reach your campaign goals. You can target them based on age, gender, interests, location, and associations.
Depending on your goals, audience segments can be separated into prospecting, remarketing, or in-market. We can target new users and help them discover your brand. Another option is retargeting those already aware of you who may be closer to making that conversion with the nudge of a well-timed Facebook ad.
Meta Pixel helps you track users your website visitors and then engage them on Facebook with custom-tailored ads. This gives you massive advantage and does not limit your possibilities of low-funnel advertising to the platform alone.
Facebook ads are priced competitively, offering businesses a very cost-effective way to advertise online. You can choose between paying per click (PPC) if your goal is traffic or paying per number of impressions if your goal is visibility. Having control over your media spend is incredibly important and one of the major upsides of taking a PPC approach in your marketing.
We will help you select the right creatives and messaging for your brand and turn them into the right ad formats. Facebook has eight different formats to choose from, each tailored to different audiences and business goals. We will use our expertise and know-how to design perfect ads for you.
What You’ll Get
- Meta Pixel setup to ensure all conversions coming in from the campaigns are being tracked correctly.
- A consultation on your business goals and how we can translate those into highly effective Facebook Ad campaigns.
- Highly targeted campaigns aligned with your business goals.
- Advice and support with creatives for your Facebook Ads.
- Budget advise and management.
- Regular reports on your Facebook Ads performance.
What We’ll Do
- Website Tracking Setup: We will connect your website to your Facebook Manager account to ensure all conversions are being recorded correctly.
- Consultation: Working together, we will identify your primary business goals and determine how we can create high-impact, high-performing Facebook Ad campaigns to achieve those goals.
- Creatives: Ad creatives are a vital part of Facebook Ad Campaigns. We will advise you on the correct ad formats and what will best convey your brand image.
- Audience Targeting: We will advise and consult on which audiences are best to use and why for your particular goals.
- Budget: We will optimize your Facebook ad spend budget so that you can see the true value for your money.
- Reports on Performance: We will continuously monitor the campaigns and provide you with reports and advice on performance improvements.