Why You Need Ghostwriting
The importance of content cannot be overstated. Google is always preaching about the importance of quality, “helpful content.” In fact, they constantly release algorithm updates that penalize websites with “thin” content. One of their updates was called the “Helpful Content Update.”
And then there’s Google E-A-T, a guideline which stands for Expertise, Authoritativeness, and Trustworthiness. Content plays a major role in how your site is evaluated and ranked by Google.
But content written only for Google is never a good idea. Ultimately, your content needs to serve the needs of your target audience. Here’s the problem, not every business has a quality writer. And sometimes, while you might have a good writer, you simply do not have the time to create the content necessary.
We will create the right content consistently and on-brand.
What You’ll Get
- A content creation strategy
- Monthly editorial calendars
- Content for blog posts, case studies, white papers, and more
- Interviews with subject matter experts
- Consistent content publishing
- Content performance analysis and planning
What We’ll Do
Strategy: Content in a vacuum is usually not good. You need a strategic approach to content. We develop a content plan that ensures we’re writing the best content for the right audience.
Monthly calendars: We will work with you to develop an editorial calendar such that the content we create is timely and appropriate. We will work with you to look for topics that are timed such that they are helpful for your audience and will work to support your overall digital marketing goals.
Content: Our writers create content in your voice and on-brand. We will do the research, interview subject matter experts, and gather the necessary ingredients to make your content unique, helpful, and targeted.
Analysis: Each month, we will look at the performance of each content piece we create to assess its effectiveness. With this data and with input from you, your clients, and your social audience, we will be equipped to create better content with each month that passes. We learn, assess, and adjust to ensure that our ghostwritten content is exactly what your business needs to achieve your goals.