Why You Need Local SEO
More than 95% of purchasers will look for a product or service using a search engine, typically Google, before purchasing. When a prospective local buyer makes that search, only a select few businesses will stand any chance of receiving the phone call or walk-in from that customer: those who are on the first page of the search results.
Your business must be featured high in these search results, especially in the maps section and the top 3 positions, also known as the three pack. To achieve these rankings, your website should meet a few criteria:
- Fast loading times
- No technical issues whatsoever
- Pages optimized for certain keywords
- Unique and helpful content
- Properly managed Google Business Profile and/or Bing Places listings
Obviously, your competitors are aware of these requirements as well. To outperform them, your website must be better in all aspects. And here is where we can help.
What You’ll Get
- Website audit and review
- Keyword research
- Competitor analysis
- Onsite optimization
- Optimizing Google Business Profile and Bing Places listings
- Blogs targeting local search
- Attracting and managing genuine online customer reviews
- Link building and directory submissions (as appropriate)
- Algorithm and search engine monitoring
- Monthly reporting
What We’ll Do
Site audit and review: We will review your website and identify any possible issues that may affect your local rankings.
Keyword research: We will create a set of keywords (search phrases) that will bring you relevant local traffic.
Competitor analysis: We will use various marketing intelligence tools to uncover your competitors’ marketing strategies and create a plan for outperforming them.
Onsite optimization: We will optimize all elements of your website to ensure high rankings for relevant local searches.
Optimizing GBP and Bing Listings: We will help your business to appear on search engines’ local maps and three packs.
Blogs: We will write compelling content that will help your website rank for certain keywords and bring more local traffic.
Customer reviews: Relevant reviews are essential for higher local rankings. We will help you obtain real reviews that get you noticed.
Link building and directory submissions: The quality and quantity of backlinks leading to your website are a very important ranking factor. We will make sure you get backlinks from reputable websites and directories.
Algorithm and search engine monitoring: Search engine algorithms are constantly updating, and these changes may affect your websites’ performance drastically. We keep a close eye on any such updates and will ensure your website complies with all rules and recommendations that search engines offer.
Reporting: We will provide you with regular updates on the progress – zero fluff, 100% meaningful data that allow us to have a meaningful conversation about what is working and how to fix what isn’t.