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6 Best Practices for Branding Co-Marketed Content
As digital marketing is becoming more complicated and competitive, co-marketing campaigns are becoming increasingly popular and beneficial. These campaigns involve two or more brands collaborating on a shared marketing project, combining their strengths and audiences for greater impact. These collaborations also bring the challenge of co-branding the content effectively. Co-branding is important for many reasons:…
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Essential Digital Marketing Glossary, Marketing Automation and CRMs
Well, so far in this epic journey to demystify all the digital marketing jargon out there, we’ve covered the essential vocabulary for SEO, parts one and two, and Paid Search and Social, parts one and two. If you missed these, here’s a quick overview to bring you up to speed. Digital marketing is riddled with…
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Essential Digital Marketing Glossary, PPC, Part One
If you missed parts one and two on SEO, just a quick note to catch you up on what we’re doing here. The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. Many of our peers assume that you know what we’re talking about when, in fact,…
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8 Tactics to Convert Social Media Traffic to Ecommerce Sales
There’s no debating the importance of social media in the digital landscape, but how do e-commerce businesses turn Likes into sales? With social media channels being the catalyst for word-of-mouth marketing, online retailers can use these 8 tactics to convert social media traffic to new sales. 1. Offer Social Exclusives The most direct way to…
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Is Responsive Design Still Your Best Bet for Mobile Users?
Even today, with AI, robots, and the end of the world upon us (kidding, I hope), the importance of responsive design has only increased. More and more people are accessing websites and applications on a variety of devices, from smartphones and tablets to laptops and desktops. It is no longer optional for your website to…
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Your Handy Dandy Google E-E-A-T Checklist
Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-E-A-T quite a bit lately. I recently did a talk for the Digital Summit Series about E-E-A-T and decided I would share that information with you, the loyal reader. 🙂 In case you’ve been under a rock or…
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Corey Morris, Digital Marketing Industry Leader, Speaker, and Writer
If you’ve spent any time on Search Engine Land or Search Engine Journal, then you’re likely familiar with today’s guest. I have been a fan of his writing for some time now and I am excited to dig a little deeper today. Corey is a seasoned vet, having nearly 20 years in this digital marketing…
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Essential Digital Marketing Glossary, Part Two, SEO
If you missed part one, just a quick note to catch you up on what we’re doing here. The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. Many of us assume that you know what we’re talking about when, in fact, you don’t. So, Alex and…