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  • Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask

    Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask

    Whether you want to buy a pair of sneakers, find the nearest cinema, or learn how old is the Universe – your go-to place is a Search Engine Results Page a.k.a. SERP. According to Internet Live Stats, Google processes over 100,000 searches per second, which means that over 8.5 billion searches are performed every day.…

  • Marketing Automation Tips and Definitions

    Marketing Automation Tips and Definitions

    Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics,…

  • Brand and Digital Marketing

    The medium isn’t the message.  It’s the brand.  Without the right strategy, your digital marketing will fail—guaranteed.  It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so quickly or perish.  Traditional advertising—print, broadcast, direct mail—will shrink to a smaller percentage of a complete marketing…

  • Social Media Marketing FAQ

    Any business can benefit from an engaging social media presence, whether you’re a small local shop or a large national or international company. Getting started with social media marketing is easier than it seems. Ask yourself the following questions about your business to get started on the right platform(s) and with the right content to…

  • A Quick and Easy Content Audit You Can Do at Home!

    Finally, no more sitting in long meetings with a verbose CEO and a bunch of bored staffers! This is a content audit you can do quickly and easily. Impress your friends!! Great at parties!! Seriously though, let’s get organized. I’m here to help. Organizing content should be an exercise that you can do with a…

  • Website Design Matters, But Not Why You Think

    Website Design Matters, But Not Why You Think

    I co-founded and helped run a web design and development firm for 17 years. During that time, I wrote a lot of posts on the importance of your website’s design. And I still believe that the design of your website is very important. But, what does web design mean to you? Do you think about…

  • What Web Design Agencies Need to Know about ADA Compliance

    Wellspring Digital welcomes Anna Fox from Hire Bloggers as a first-time contributor to our blog. Learn more about what web design agencies need to know about ADA compliance with this blog from Anna. The Americans With Disabilities Act, or ADA, is a civil rights protection law that keeps companies from discriminating against individuals who are…

  • Anyone Remember Google’s QDF?

    Yea, it’s been a while hasn’t it? For those that might not be aware, or remember, QDF stands for; query deserves freshness. These days it seems the industry tends to be more interested in buzz-words such as RankBrain, Bert, EAT and more. Which are, interestingly enough, often fuzzy concepts that we can’t really optimize for,…