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  • Can Sales Enablement Help Marketing and Sales to See Eye to Eye?

    Can Sales Enablement Help Marketing and Sales to See Eye to Eye?

    How many articles and books have you read recently that told you to make sure your sales and marketing teams are working together? I have seen quite a few in my travels. The Old Sales and Marketing Model Back in the pre-digital days, marketing and sales were often two very different departments with different sets…

  • What Is A Good Web Design Process?

    What Is A Good Web Design Process?

      There are currently around 1.58 billion active websites globally so to stand out you must adopt a good web design process from the very beginning. Each of these websites has a wide range of purposes and serves all kinds of audiences. If you need to develop a website for your business, you’ll want it…

  • Why Buying Social Media Followers is a BAD Idea

    Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. While yes, it is important to see results from your social media efforts, the numbers you are focusing on just might not be the best ones. In most cases, this means the number of followers, the…

  • Mathew Sweezey, Director of Market Strategy at Salesforce [Podcast]

    Mathew Sweezey, Director of Market Strategy at Salesforce [Podcast]

    We’re super excited to take you inside the mind of one of today’s most important marketers. This week’s Wellspring Digital Chat is with Mathew Sweezey, Director of Market Strategy at Salesforce. He is also the author of a book we love here at Wellspring Digital, The Context Marketing Revolution. We highly recommend you pick it…

  • Do Your Calls-to-Action Bring the Boys to the Yard?

    Do Your Calls-to-Action Bring the Boys to the Yard?

    Calls-to-action (CTA) are the triggers of any good website. These are your conversion guns for hire. I could come up with metaphors all day here. I’ll just say that CTAs need to perform or they’re simply taking up space. Recently, I was a guest on a #VCbuzz Twitter Chat where we talked about CTAs. The…

  • SMALL BUSINESS DIGITAL MARKETING INITIATIVES AND SUBSIDIES FROM WELLSPRING DIGITAL

    FOR IMMEDIATE RELEASE Contact: Jon-Mikel Bailey Phone: (301) 788-2092 Email: jon@wellspringdigital.com SMALL BUSINESS DIGITAL MARKETING INITIATIVES AND SUBSIDIES FROM WELLSPRING DIGITAL FREDERICK MD & FAIRFIELD PA, March 30th, 2020: to assist small businesses through this time of economic turmoil created by the Covid-19 pandemic, and also to support businesses as they pivot to an online…

  • Christopher S. Penn, Co-Founder and Chief Data Scientist of Trust Insights [Podcast]

    Christopher S. Penn, Co-Founder and Chief Data Scientist of Trust Insights [Podcast]

    We’re starting a new video series of interviews with some of the smartest marketers we can get our hands-on. We’re excited to kick things off with every marketer’s favorite marketer, Chris Penn. In this interview, Chris talks about… The evolution of marketing in the last 10 years The power of “They Ask, You Answer” AI…

  • How to Make a WordPress Site in 2020

    Blogging is nothing new. Most businesses are running some sort of blog now to stay in front of their target audience with relevant and useful information. WordPress is hands down the best blogging platform out there. And it can also serve as a CMS for your website needs. We know that not everyone has a…