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12 Common Google PPC Mistakes
Almost every business owner who has tried Google PPC has made mistakes. In fact, it’s practically impossible not to make any mistakes when you’re just starting out. The good news is that most of these mistakes are easily avoidable with a little bit of knowledge and caution. Here are the 12 most common Google PPC…
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SEO Tips for 2022
Search engine optimization (SEO) is one of the most important aspects of online marketing. It can help you get your website ranked higher in search results, which means more traffic and more sales. In this guide, we will discuss the latest SEO trends that will dominate in 2022. We will also provide tips on how…
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What Is Search Intent And Why Is It Important In SEO?
We welcome Omi Sido, a highly experienced enterprise SEO who is currently Senior Technical SEO for Canon (Europe) as a first-time contributor to the Wellspring Search blog. In this post, Omi tackles Search Intent and why this is important to both SEO and generating customers from your website. Converting More Customers and User Search Intent…
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How do SEOs provide value?
When working as an SEO we tend to know what the job is; ranking pages. How we go about that varies widely depending on the needs of the site, the business and the resources at hand. Forget the old “SEO is Dead” mantra, SEO is more complicated than ever. Your strategy is more important than…
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Jon-Mikel Bailey Joins Wellspring Digital
Addition of Wood Street Founder Underpins Wellspring Digital Strategic Ambitions Frederick, MD 1/15/2020 A new year can bring a lot of changes and fresh starts. Wellspring Digital is excited to start 2020 with Jon-Mikel Bailey coming on as the Chief Development & Marketing Officer (CDMO). Jon-Mikel Bailey, co-founder and former president of Wood Street, Inc.,…
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3 Ways to Get Control of Your Marketing Automation
Marketing automation has revolutionized marketing. We can now connect with our prospects at every point in the “sales funnel.” We no longer have to guess about any digital marketing effort’s efficacy. Effective marketing automation doesn’t mean “stalking” or “annoying” your target audience. It means you give them the information they want at each point along…
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The SEO Audit Toolbox
On some communities I am a part of, people keep asking about what I think the ‘best tools’ are and other audit elements. For starters, an audit is dependent on the needs of the site and the client. One really shouldn’t do cookie-cutter audits. A framework is great, but it needs to be tailored to…
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Marketing Automation: Why It’s Vital for Your Business
Marketing Automation is essential for attracting customers—which ultimately brings in revenue. By automating marketing tasks, we free up resources you could be expending on creating new leads for your company. Through marketing automation, tasks such as emailing initial prospects, following up on demo requests, scheduling appointments, and other necessary but timely processes can be taken…