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Your Handy Dandy Google E-E-A-T Checklist
Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-E-A-T quite a bit lately. I recently did a talk for the Digital Summit Series about E-E-A-T and decided I would share that information with you, the loyal reader. 🙂 In case you’ve been under a rock or…
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Corey Morris, Digital Marketing Industry Leader, Speaker, and Writer
If you’ve spent any time on Search Engine Land or Search Engine Journal, then you’re likely familiar with today’s guest. I have been a fan of his writing for some time now and I am excited to dig a little deeper today. Corey is a seasoned vet, having nearly 20 years in this digital marketing…
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Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask
Whether you want to buy a pair of sneakers, find the nearest cinema, or learn how old is the Universe – your go-to place is a Search Engine Results Page a.k.a. SERP. According to Internet Live Stats, Google processes over 100,000 searches per second, which means that over 8.5 billion searches are performed every day.…
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Marketing Automation Tips and Definitions
Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics,…
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What is ASO – App Store Optimization
What do we use our smartphones for? If you ask me, it’s anything but talking. Talking on a phone feels like a truly ridiculous idea in 2022. Who would ever do that? Anyway, what we all do is use apps. Tons and tons of apps. In 2021, users downloaded them about 230 billion times. And…
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Anton Shulke Saving Abandoned Pets on the Ground in Ukraine
Buy Anton Shulke a “Coffee” and Feed Cats & Dogs in Ukraine Anton Shulke has been an instrumental part of my journey as an SEO because of his connection to SEMRush, one of the mainstays in my SEO toolkit. Anton is currently the Head of Influencer Marketing for website platform Duda. Since the Russian invasion…
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12 Common Google PPC Mistakes
Almost every business owner who has tried Google PPC has made mistakes. In fact, it’s practically impossible not to make any mistakes when you’re just starting out. The good news is that most of these mistakes are easily avoidable with a little bit of knowledge and caution. Here are the 12 most common Google PPC…
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SEO Tips for 2022
Search engine optimization (SEO) is one of the most important aspects of online marketing. It can help you get your website ranked higher in search results, which means more traffic and more sales. In this guide, we will discuss the latest SEO trends that will dominate in 2022. We will also provide tips on how…