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Is Responsive Design Still Your Best Bet for Mobile Users?
Even today, with AI, robots, and the end of the world upon us (kidding, I hope), the importance of responsive design has only increased. More and more people are accessing websites and applications on a variety of devices, from smartphones and tablets to laptops and desktops. It is no longer optional for your website to…
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Can Sales Enablement Help Marketing and Sales to See Eye to Eye?
How many articles and books have you read recently that told you to make sure your sales and marketing teams are working together? I have seen quite a few in my travels. The Old Sales and Marketing Model Back in the pre-digital days, marketing and sales were often two very different departments with different sets…
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What Is A Good Web Design Process?
There are currently around 1.58 billion active websites globally so to stand out you must adopt a good web design process from the very beginning. Each of these websites has a wide range of purposes and serves all kinds of audiences. If you need to develop a website for your business, you’ll want it…
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Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask
Whether you want to buy a pair of sneakers, find the nearest cinema, or learn how old is the Universe – your go-to place is a Search Engine Results Page a.k.a. SERP. According to Internet Live Stats, Google processes over 100,000 searches per second, which means that over 8.5 billion searches are performed every day.…
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Marketing Automation Tips and Definitions
Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics,…
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What is ASO – App Store Optimization
What do we use our smartphones for? If you ask me, it’s anything but talking. Talking on a phone feels like a truly ridiculous idea in 2022. Who would ever do that? Anyway, what we all do is use apps. Tons and tons of apps. In 2021, users downloaded them about 230 billion times. And…
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Anton Shulke Saving Abandoned Pets on the Ground in Ukraine
Buy Anton Shulke a “Coffee” and Feed Cats & Dogs in Ukraine Anton Shulke has been an instrumental part of my journey as an SEO because of his connection to SEMRush, one of the mainstays in my SEO toolkit. Anton is currently the Head of Influencer Marketing for website platform Duda. Since the Russian invasion…