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Your Handy Dandy Google E-E-A-T Checklist
Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-E-A-T quite a bit lately. I recently did a talk for the Digital Summit Series about E-E-A-T and decided I would share that information with you, the loyal reader. 🙂 In case you’ve been under a rock or…
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Corey Morris, Digital Marketing Industry Leader, Speaker, and Writer
If you’ve spent any time on Search Engine Land or Search Engine Journal, then you’re likely familiar with today’s guest. I have been a fan of his writing for some time now and I am excited to dig a little deeper today. Corey is a seasoned vet, having nearly 20 years in this digital marketing…
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12 Common Google PPC Mistakes
Almost every business owner who has tried Google PPC has made mistakes. In fact, it’s practically impossible not to make any mistakes when you’re just starting out. The good news is that most of these mistakes are easily avoidable with a little bit of knowledge and caution. Here are the 12 most common Google PPC…
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SEO Tips for 2022
Search engine optimization (SEO) is one of the most important aspects of online marketing. It can help you get your website ranked higher in search results, which means more traffic and more sales. In this guide, we will discuss the latest SEO trends that will dominate in 2022. We will also provide tips on how…
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The Metaverse and Digital Marketing FOMO
I was speaking to Marti Torres who is a marketing consultant based in the beautiful city of Barcelona. Anyway, we were discussing the impending impact of the so-called “Metaverse” and why digital marketers are so afraid of missing out. What is the “metaverse?” Here’s a great definition from a recent Forbes article… “Metaverse is defined…
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Content Marketing in 2022 – Tips and Trends
It doesn’t matter what industry you’re trying to win – content marketing has to be part of your marketing strategy. As we’ve watched the evolution of content marketing and how important it is for search engine optimization, brand awareness, and more, there are trends that have emerged in recent years that should be part of…
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Conversion Rate Optimization: Don’t Ignore the Micro-Conversions
Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of…
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Does Social Media Activity Influence SEO Success?
We all know that social media is an important piece of your digital marketing strategy. But what impact does your social media presence have on your website’s SEO? There are many studies out there, like this very thorough SEO/Social Media examination from CognitiveSEO from 2016 that proves that social media does impact your website’s rankings,…