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Essential Digital Marketing Glossary, Part Two, SEO
If you missed part one, just a quick note to catch you up on what we’re doing here. The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. Many of us assume that you know what we’re talking about when, in fact, you don’t. So, Alex and…
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Recession Threats Make This A Perfect Time to Invest in SEO
The post-pandemic world is a very bizarre place. Inflation is a problem. Banks are collapsing. And we’re still having supply chain issues. But, technically, we’re not in a recession. That said, many economists are assuring us that one is coming. While the economic climate is less than ideal right now, things are still not yet…
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Kick Your Content Marketing Up a Notch
Your content marketing needs a kick! It needs some spice, some extra flavor. Yes, I know, all of my references are dated, sue me! In my day, Emeril Lagasse was the chef to watch on Food Network (this is when Bourdain was still on there). Why? Because everything he made was kicked up a notch.…
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Read This Before Your Next Website Redesign
I recently hosted a webinar on BizSugar talking about what I consider to be the essentials of any small business website. Consider this a comprehensive cheat sheet for your next web redesign project. I’m not a designer nor am I a developer. I am a digital marketer with 20+ years of managing web design projects.…
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Google E-E-A-T: Authority of Content, Its Author, and The Website Where It Lives
Google E-E-A-T, while not a direct ranking factor for SEO, can mean the difference between a website that ranks and one that gets lost in the vast wasteland of Internet noise. Google recently added an extra E to its acronym, turning E-A-T into E-E-A-T, which is even more annoying to type. Anyway, that extra E…
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Don’t Let Marketing Automation Overwhelm You
Technology can be a blessing and a curse, sometimes at the same time, and each year seems to bring more tech to marketers. It’s easy to become overwhelmed by all this new martech whizbang stuff that all the cool kids are talking about. Marketing technology is tough if all you’re focused on is learning all…
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Wellspring Digital Announces the Opening of Office in Naples, FL
Wellspring Digital Looks to Further Increase Market Penetration with South-East Florida Office Frederick MD, August 11, 2021: Wellspring Digital announces the opening of an office in Naples FL to serve the South-East Florida market as the company continues to expand its footprint beyond the mid-Atlantic. This is the second office to be opened by the…
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Does Your Website or Blog Feature Evergreen Content?
Does your website or blog feature evergreen content? This type of content has a longer shelf life than most of the information we publish. Because it’s not tied to the latest headlines, evergreen content remains relevant for years and attracts inbound links. As you know, Google loves sites with plenty of genuine links coming in.…