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Five Best UX Practices that Could Boost Sales this Quarter
Working on UX improvement should be an ongoing endeavor. Technology changes frequently and users become adept at navigating a site’s features. Adding fresh insights and functions keeps visitors engaged so they return to the site frequently. Finding the right combination of efforts to improve user experience (UX) and market the advantages to customers helps increase…
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Essential Digital Marketing Glossary, SEO, Part One
The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. When people ask me what I do at dinner parties, I lose them the minute I hit them with jargon. To that end, Alex Tsygankov and I have decided to give you the glossary that you need…
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8 Common PPC Mistakes to Avoid
First, what is PPC? When we say PPC at Wellspring Digital, we are talking about any sort of paid search and digital marketing. It could be Google Ads, Bing Ads, Paid Social, Amazon, YouTube, and so on and so forth. For this article, I am going to focus on some high-level and common mistakes that…
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How To Come Up With A Killer Brand Name
In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time, your brand name needs to stand the test of time: the last thing you’ll need is an expensive rebranding exercise when you realize your chosen…
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How to Avoid an SEO Calamity with Your Next Website Redesign
First of all, I love the word calamity. Second of all, website redesigns are all too often the cause of an SEO calamity. You know, loss of rankings, traffic, and, gulp, sales! One of the most common website redesign mistakes is to leave SEO out of the process until the last minute. You spend tons…
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How B2B Companies Can Excel in Our New Economy
It’s been an interesting year or so. B2B companies have had to constantly update and reassess their marketing and sales strategies. But if I hear the word PIVOT one more time, I’m gonna lose it. Now that the CDC has announced people who are vaccinated can forego wearing a mask in public, there is this…
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Silent Surfers Squash Your Sales Funnel
Warning: This blog may make sales managers nervous, and potential buyers smile and nod. Remember “back in the day” when sales representatives could estimate their future sales through a pipeline? Our marketing efforts pulled leads into the top of the funnel, and our sales team closely guided those leads through the funnel to a sale.…
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Karl Hindle, Wellspring Digital CEO, Named Judge Again for US Search Awards 2021
FOR IMMEDIATE RELEASE Contact: Jon-Mikel Bailey Phone: (301) 304.9349 Email: jon@wellspringdigital.com Frederick Digital Marketing Agency Gains National Recognition FREDERICK MD, June 3rd, 2021: Karl Hindle, founder, and CEO of Wellspring Digital, has been tapped once more to be a judge at this year’s US Search Awards: Each year, the US Search Awards celebrates the very…