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Wellspring Digital Acquires Minority Stake in Hazo Solutions
Wellspring Digital Takes Minority Stake and Its CEO, Karl Hindle, Accepts Seat on Hazo Solutions Board For Immediate Release: Frederick MD, February 22, 2023 We are excited to announce that our Founder and CEO, Karl Hindle, has joined the board of Hazo Solutions, a Solana blockchain ERP for the cannabis industry providing seed-to-sale compliance and…
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Wellspring Digital CDMO, Jon-Mikel Bailey, Joins techfrederick Board
Company Continues to Further Its Involvement with Local Non-Profit Organizations For Immediate Release: Frederick MD, February 14, 2023 Wellspring Digital is proud to announce that our Chief Development & Marketing Officer Jon-Mikel Bailey, has accepted the invitation to join the board of techfrederick, a nonprofit dedicated to the growth and education of the tech community…
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Yoast Is Not An SEO Strategy
I have nothing against Yoast, they’re a great company run by very smart people. I use the Yoast plugin all the time. But, and I think the people at Yoast would agree, the plugin alone is not a viable SEO strategy, it’s a tool. We work with clients and client vendors who come to us…
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Wellspring Digital Opens Office in Metro Austin TX, Plans Further Post-Pandemic Expansion
For immediate release: Frederick MD, May 5, 2021: Wellspring Digital, the Frederick MD digital marketing agency announces the opening of an office to serve the Austin TX market as the company executes its post-pandemic expansion strategy. The new office is being established because of increased demand for Wellspring Digital’s service offerings not only in SEO…
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What Does Digital Marketing Strategy Mean Today?
I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few specific reasons… It’s much harder…
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Are Landing Pages Still Effective for PPC Campaigns?
I had the pleasure of hosting a SerpStat Twitter chat recently. They asked me about the effectiveness of landing pages along with some other important questions. I’ve repurposed the information I shared on the chat for this format, something I talk about in this post about content marketing. I hope you find this as useful…
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Are You Using Negative Keywords in Your PPC Campaigns?
It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what terms you do not want…
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Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. After all, why would so many companies, B2B and B2C, be creating so much noise that clearly doesn’t have the customer’s needs in mind? We’ve been…