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How Top E-Commerce Sites Improve Conversion
If you’re a Land’s End or Amazon online shopper, you undoubtedly know the amazing ability both sites have to “pull you back in” and keep you buying over and over. How do these and other top-performing e-commerce sites improve conversions? Here are some fundamentals to keep in mind when planning your e-commerce site: Reduce Product…
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Content Marketing: How Trust and Authenticity Define Your Brand Messaging
There is WAY too much content in the world today, and a lot of it is just plain junk. Sorry, but it’s true. That’s why quality content continues to be a topic of conversation in the digital marketing world. In fact, Google recently rolled out an algorithm update called the “Helpful Content Update.” Any guesses…
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What Does Digital Marketing Strategy Mean Today?
I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few specific reasons… It’s much harder…
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Are Landing Pages Still Effective for PPC Campaigns?
I had the pleasure of hosting a SerpStat Twitter chat recently. They asked me about the effectiveness of landing pages along with some other important questions. I’ve repurposed the information I shared on the chat for this format, something I talk about in this post about content marketing. I hope you find this as useful…
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Are You Using Negative Keywords in Your PPC Campaigns?
It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what terms you do not want…
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Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. After all, why would so many companies, B2B and B2C, be creating so much noise that clearly doesn’t have the customer’s needs in mind? We’ve been…
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9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part Three
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to…
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9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part Two
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to…