-
How Top E-Commerce Sites Improve Conversion
If you’re a Land’s End or Amazon online shopper, you undoubtedly know the amazing ability both sites have to “pull you back in” and keep you buying over and over. How do these and other top-performing e-commerce sites improve conversions? Here are some fundamentals to keep in mind when planning your e-commerce site: Reduce Product…
-
Content Marketing: How Trust and Authenticity Define Your Brand Messaging
There is WAY too much content in the world today, and a lot of it is just plain junk. Sorry, but it’s true. That’s why quality content continues to be a topic of conversation in the digital marketing world. In fact, Google recently rolled out an algorithm update called the “Helpful Content Update.” Any guesses…
-
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part Three
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to…
-
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part Two
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to…
-
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part One
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to…
-
The Relationship Between Automated Drip Campaigns & Your Sales Process
If you’ve read my posts in the past then you know that I have a penchant for longer, more detailed posts. In this new year, I’ve decided to mix it up a bit. I will still write longer-format, information-rich posts, but I also want to get out some quick yet still informative posts between 500-800…
-
Google E-A-T, Link Building, and SEO’s Future
I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether or not our clients would be affected by this update. His answer confirmed what I suspected, “if you’re doing white-hat SEO, these updates rarely hurt and often help your rankings over time.”…
-
Search Intent, Content Marketing, and B2B SEO Priorities
Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. Why? Because Google does. What…