Home Home   >   Blog
  • How SEO, PR, and Social Media Build Vectors of Proof

    How SEO, PR, and Social Media Build Vectors of Proof

    I’ve been giving a talk recently about the importance of understanding Google E-A-T. In it, I have a slide that mentions vectors of proof. To me, these are the holy grail of digital marketing. What do I mean by vectors of proof? First, what is a vector? Britannica defines vectors as… a quantity that has…

  • Wellspring Digital CEO, Karl Hindle, Joins SALSAL Board

    Wellspring Digital CEO, Karl Hindle, Joins SALSAL Board

    CEO and Company Founder, Karl Hindle Has Joined The Save a Leg, Save a Life Foundation Board For Immediate Release: Frederick MD, October 26, 2022 Wellspring Digital is proud to announce that our Founder and CEO, Karl Hindle has accepted the invitation to serve on the board of the Save a Leg, Save a Life…

  • Are You Wasting Money with Your PPC Campaign?

    No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising (Facebook, Twitter, LinkedIn, etc.) Amazon…

  • Does Website UX Matter for SEO?

    Does Website UX Matter for SEO?

    In the past, in another life, I argued that SEO was simply just good UX (user experience). This was a massive oversimplification of what SEO really involves, and I admit I was naive and not very learned in the art of technical SEO. Well, now I work for Karl Hindle, a world-class SEO, and I…

  • Google My Business, Are You Using It to Your Benefit?

    Imagine this: you’re craving Chinese really bad. Thankfully for you, your friend knows the perfect place: a Chinese takeout place that opened up downtown! Unthankfully for you, they don’t know where it’s located, the prices, or any of it. So they use the golden phrase, “Google it.” When you do google it, you find that…

  • The COVID-19 Digital Marketing Reset

    2020 was some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything through a different lens now. I…

  • Marketing Isn’t Advertising

    Some people think marketing is simply commercials or ads. They consider it to be some form of paid promotion and nothing else. In their minds, marketing and advertising are the same things, interchangeable words. We all thought blogging and social media would change all that. These new platforms were going to swoop in and save…

  • 6 Things that Can Take Down Your Website

    It’s pretty well understood that if your website takes too long to load your customers will become impatient and venture elsewhere. An estimated 15% of visitors will leave after a mere two seconds! Consider how little time two seconds really is. Think about a site that will not load at all. Now, you understand why…