Digital Marketing

Brand and Digital Marketing

The medium isn’t the message.  It’s the brand.  Without the right strategy, your digital marketing will fail—guaranteed.  It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so quickly or perish.  Traditional advertising—print, broadcast, direct mail—will shrink to a smaller percentage of a complete marketing …

Brand and Digital Marketing Read More »

What Web Design Agencies Need to Know about ADA Compliance

Wellspring Digital welcomes Anna Fox from Hire Bloggers as a first-time contributor to our blog. Learn more about what web design agencies need to know about ADA compliance with this blog from Anna. The Americans With Disabilities Act, or ADA, is a civil rights protection law that keeps companies from discriminating against individuals who are …

What Web Design Agencies Need to Know about ADA Compliance Read More »

Build Your Digital Marketing Plan on a Solid Foundation of Core Values

Since I joined the Wellspring Digital team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a part of the team and …

Build Your Digital Marketing Plan on a Solid Foundation of Core Values Read More »

3 Ways to Get Control of Your Marketing Automation

Marketing automation has revolutionized marketing. We can now connect with our prospects at every point in the “sales funnel.” We no longer have to guess about any digital marketing effort’s efficacy. Effective marketing automation doesn’t mean “stalking” or “annoying” your target audience. It means you give them the information they want at each point along …

3 Ways to Get Control of Your Marketing Automation Read More »

Add Digital Jet Fuel with Video, GMB, Mobile, Marketing Automation & More

Digital marketing from the trenches: our Managing Partner, Karl Hindle, gives his perspective on digital strategies which are working and which you can actually use in practice We are now way past the point where the question whether adding digital marketing to your mix is a good idea. Businesses must have an effective set of …

Add Digital Jet Fuel with Video, GMB, Mobile, Marketing Automation & More Read More »