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The Metaverse and Digital Marketing FOMO
I was speaking to Marti Torres who is a marketing consultant based in the beautiful city of Barcelona. Anyway, we were discussing the impending impact of the so-called “Metaverse” and why digital marketers are so afraid of missing out. What is the “metaverse?” Here’s a great definition from a recent Forbes article… “Metaverse is defined…
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Conversion Rate Optimization: Don’t Ignore the Micro-Conversions
Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of…
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Getting Started with Influencer Marketing
Influencer marketing is a misused and misunderstood buzzword. Some think it means to call up a Kardashian, pay them a bunch of money, and get them to share an Instagram post about your product or service. While this is an example of influencer marketing, it is more of an outlier, especially for smaller businesses. Small…
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How to Bridge the Gap Between Paper and Digital Content
Have you noticed the surge in eBooks, digital magazines, and blogs? As digital marketers, we have been tracking the trend for the past five years. Long-version content and digital have been trending upward, but the COVID-19 crisis escalated the surge. Are you ready to move to digital, long-version content? It is time to bridge the…
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Content Marketing: Work Smarter, Not Harder
What do you think when you see the word “content?” Do you break out in a cold sweat? Glaze over? Or think “someone else handles that?” Content marketing is real, it’s being done every day all over the world, it can improve your bottom line and your reputation, and there’s even a Content Marketing Institute!…