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Silent Surfers Squash Your Sales Funnel
Warning: This blog may make sales managers nervous, and potential buyers smile and nod. Remember “back in the day” when sales representatives could estimate their future sales through a pipeline? Our marketing efforts pulled leads into the top of the funnel, and our sales team closely guided those leads through the funnel to a sale.…
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The COVID-19 Digital Marketing Reset
2020 was some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything through a different lens now. I…
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Repurpose Your Marketing Assets & Survive
A Crisis Journal: Follow along as a Food & Beverage magazine editor moves from print to digital production in one-week. What is it like to shift your market plan in 48 hours, on a shoestring budget? I found out during the COVID-19 pandemic. Survival of a Virginia small business depended on Repurposing Assets. To capture…
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![David Meerman Scott, Best Selling Author of Fanocracy, New Rules of Marketing and PR, and More [Podcast]](https://wellspringdigital.com/wp-content/uploads/2020/05/wdc-screenshot-dm-scott.jpg)
David Meerman Scott, Best Selling Author of Fanocracy, New Rules of Marketing and PR, and More [Podcast]
We’re very excited to bring you some really groundbreaking stuff here… Fanocracy. It’s the concept that our next guest, David Meerman Scott, and his daughter Reiko Scott, detail in their new book called, well, Fanocracy. We’re really digging this book here at Wellspring Digital. We highly recommend you grab it. It will change your thinking…
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Frederick Chamber Content Marketing Webinar Video and Transcription – Getting The Most out of Your Content
Last week we had the opportunity to speak to the members of the Frederick County Chamber of Commerce about getting the most out of your content. There’s a ton of great stuff in here. The video is below and all relevant links have been added to the video transcription below. Enjoy! Video Transcript: Edited for…