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How SEO, PR, and Social Media Build Vectors of Proof
I’ve been giving a talk recently about the importance of understanding Google E-A-T. In it, I have a slide that mentions vectors of proof. To me, these are the holy grail of digital marketing. What do I mean by vectors of proof? First, what is a vector? Britannica defines vectors as… a quantity that has…
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How to Nail Your Digital Marketing Budget
Happy budget season! Yes, it’s that time of year again, time to put together your digital marketing budget for 2023! This can be a stressful time for marketers. You must make your case all over again for the funds you need to achieve digital marketing success. Do you dread this presentation? Never fear, we have…
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3 Things Digital Marketers Can Do Now for Long-Term Success
Being online makes people impatient. Whether it’s individuals or businesses, everyone wants quick responses and fast results. Their metrics may differ, but the underlying impatience can be observed across the spectrum. With digital marketing though, you have got to play the long game. There is never a point at which businesses can switch to auto-pilot…
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Can Sales Enablement Help Marketing and Sales to See Eye to Eye?
How many articles and books have you read recently that told you to make sure your sales and marketing teams are working together? I have seen quite a few in my travels. The Old Sales and Marketing Model Back in the pre-digital days, marketing and sales were often two very different departments with different sets…
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The Metaverse and Digital Marketing FOMO
I was speaking to Marti Torres who is a marketing consultant based in the beautiful city of Barcelona. Anyway, we were discussing the impending impact of the so-called “Metaverse” and why digital marketers are so afraid of missing out. What is the “metaverse?” Here’s a great definition from a recent Forbes article… “Metaverse is defined…