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Is Responsive Design Still Your Best Bet for Mobile Users?
Even today, with AI, robots, and the end of the world upon us (kidding, I hope), the importance of responsive design has only increased. More and more people are accessing websites and applications on a variety of devices, from smartphones and tablets to laptops and desktops. It is no longer optional for your website to…
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Your Handy Dandy Google E-E-A-T Checklist
Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-E-A-T quite a bit lately. I recently did a talk for the Digital Summit Series about E-E-A-T and decided I would share that information with you, the loyal reader. 🙂 In case you’ve been under a rock or…
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What Is A Good Web Design Process?
There are currently around 1.58 billion active websites globally so to stand out you must adopt a good web design process from the very beginning. Each of these websites has a wide range of purposes and serves all kinds of audiences. If you need to develop a website for your business, you’ll want it…
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Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask
Whether you want to buy a pair of sneakers, find the nearest cinema, or learn how old is the Universe – your go-to place is a Search Engine Results Page a.k.a. SERP. According to Internet Live Stats, Google processes over 100,000 searches per second, which means that over 8.5 billion searches are performed every day.…
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Marketing Automation Tips and Definitions
Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics,…
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What is ASO – App Store Optimization
What do we use our smartphones for? If you ask me, it’s anything but talking. Talking on a phone feels like a truly ridiculous idea in 2022. Who would ever do that? Anyway, what we all do is use apps. Tons and tons of apps. In 2021, users downloaded them about 230 billion times. And…
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Anton Shulke Saving Abandoned Pets on the Ground in Ukraine
Buy Anton Shulke a “Coffee” and Feed Cats & Dogs in Ukraine Anton Shulke has been an instrumental part of my journey as an SEO because of his connection to SEMRush, one of the mainstays in my SEO toolkit. Anton is currently the Head of Influencer Marketing for website platform Duda. Since the Russian invasion…
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12 Common Google PPC Mistakes
Almost every business owner who has tried Google PPC has made mistakes. In fact, it’s practically impossible not to make any mistakes when you’re just starting out. The good news is that most of these mistakes are easily avoidable with a little bit of knowledge and caution. Here are the 12 most common Google PPC…