• How To Come Up With A Killer Brand Name

    How To Come Up With A Killer Brand Name

    In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original.  At the same time, your brand name needs to stand the test of time: the last thing you’ll need is an expensive rebranding exercise when you realize your chosen…

  • How to Avoid an SEO Calamity with Your Next Website Redesign

    How to Avoid an SEO Calamity with Your Next Website Redesign

    First of all, I love the word calamity. Second of all, website redesigns are all too often the cause of an SEO calamity. You know, loss of rankings, traffic, and, gulp, sales! One of the most common website redesign mistakes is to leave SEO out of the process until the last minute. You spend tons…