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How A Virtual CMO (vCMO) Can Help Your Business Grow
Small and medium-sized business owners often wear quite a few hats. Operations, finance, human resources management, and so on – there are more than enough tasks to keep a CEO busy around the clock. When it comes to marketing, especially digital marketing, things become even more complicated. Everyone understands its importance for business growth. The…
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How To Come Up With A Killer Brand Name
In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time, your brand name needs to stand the test of time: the last thing you’ll need is an expensive rebranding exercise when you realize your chosen…
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How B2B Companies Can Excel in Our New Economy
It’s been an interesting year or so. B2B companies have had to constantly update and reassess their marketing and sales strategies. But if I hear the word PIVOT one more time, I’m gonna lose it. Now that the CDC has announced people who are vaccinated can forego wearing a mask in public, there is this…
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What Does Digital Marketing Strategy Mean Today?
I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few specific reasons… It’s much harder…
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Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. After all, why would so many companies, B2B and B2C, be creating so much noise that clearly doesn’t have the customer’s needs in mind? We’ve been…