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Does Your Website or Blog Feature Evergreen Content?
Does your website or blog feature evergreen content? This type of content has a longer shelf life than most of the information we publish. Because it’s not tied to the latest headlines, evergreen content remains relevant for years and attracts inbound links. As you know, Google loves sites with plenty of genuine links coming in.…
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8 Common PPC Mistakes to Avoid
First, what is PPC? When we say PPC at Wellspring Digital, we are talking about any sort of paid search and digital marketing. It could be Google Ads, Bing Ads, Paid Social, Amazon, YouTube, and so on and so forth. For this article, I am going to focus on some high-level and common mistakes that…
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How Do PPC and SEO Work Together?
SEO and PPC: A Match Made in Heaven? I was on the phone with a prospective SEO client who specialize in compressed air technology, and one of the questions they had was why were we the only SEO agency to add PPC into the mix? That is a very valid question, not least as both…
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What To Expect Inside a Marketing Automation Platform
The Essential Components of a Marketing Automation Solution by Karl Hindle Marketing Automation is one of the big marketing buzzwords, especially over the last couple of years as platforms emerge targeting SMBs. We need to escape the hype and focus on just what this technology can do to fuel our efforts to achieve business goals.…