• Marketing Must Be Customer-Centric

    Marketing Must Be Customer-Centric

    Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. After all, why would so many companies, B2B and B2C, be creating so much noise that clearly doesn’t have the customer’s needs in mind? We’ve been ...

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  • 9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part Three

    9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part Three

    Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to ...

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