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Content Marketing in 2022 – Tips and Trends
It doesn’t matter what industry you’re trying to win – content marketing has to be part of your marketing strategy. As we’ve watched the evolution of content marketing and how important it is for search engine optimization, brand awareness, and more, there are trends that have emerged in recent years that should be part of…
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Conversion Rate Optimization: Don’t Ignore the Micro-Conversions
Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of…
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Web Development for Beginners
Web development consists of tasks for developing websites to host on the Internet. The development process includes design, content development, client-side/server-side scripting, and network configuration. There are a few important pieces of information that can be helpful to get started with design and content development. Understanding the Language When a web site or application is…
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4 Ways to Boost Sales with Marketing Automation
Marketing automation is all about using one platform to automate all of your digital marketing activities. Automating tasks such as email marketing, social media posting, and pay per click campaigns not only makes your digital marketing more efficient, but it also provides a more personalized experience for your customers and a holistic view of how…
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Top 5 Tips for Social Media Success
Social media can be a daunting task if you do not know where to begin. Your business can increase growth and potential customers with a few simple techniques. Businesses, whether small or large, can reach new audiences, target audiences, increase sales, and drive traffic to a company site. 1. Goals…
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How to deal with a Google Algorithm Update
So here we are again (Sept 25th 2019).. and what I have been starting to call YAGO time (Yet Another Google Update). And yes, things are certainly getting interesting, given that Google themselves told us about it. You see, once upon a time we’d never know if something was going on with Google’s algorithms. We’d…
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Google and click data – is it a ranking factor?
If there’s one thing that can drive a veteran SEO nuts, it’s the myths and misconceptions. Beyond the fact that it’s just damned irritating, there’s also real-world affects as we often have to get into debates on them with clients. To the point of actually wasting valuable time dis-proving them. And if you’re me? There’s…
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Google Discover; A new Angle for SEO
First things first. The SEO industry often seemingly has a bit of a identity issue. What exactly is it that we do? From “technical” SEOs to content strategists and more… it’s kinda hard to nail down. Link builders? Check. Audit specialists, present and accounted for. To me? At the end of the day I “optimize”…