The Importance of Social Media for Business

With over 4 billion Internet users and almost 3.2 billion active social media users, there is a large market available for businesses on social media. Using social media can be a great way for businesses to increase brand awareness, boost sales, and potential leads by attracting traffic to the company’s website.

Staying Current

According to Forbes, 1 in 4 users follow brands on social media from which they might make a purchase. Therefore, by posting on different social media platforms, such as Facebook, Twitter, or Instagram, businesses can reach a larger audience. This is possible by varying the time of day or week the posts are uploaded. Additionally, it is important to know the target audience to learn which social media platform is best.

Growing your Business with Paid Advertising

With the ability to buy products with increasing ease, linking a business website or item to sell is important. Social media users appreciate instant gratification. Therefore, buying a product in a few clicks online can eventually lead to repeat and new customers. According to Lyfe Marketing, 49% of men and women aged 18-29 reported purchasing something after seeing a social media ad for it. 77% of Millennials reported making a purchase online or in-store after seeing a product on Facebook. Brand awareness leads to increased revenue. In other words, if a business is consistently seen on consumers’ social media pages, it will be on his or her mind. For example, according to a survey by Hootsuite, the average American Facebook user clicks on 8 Facebook ads per month. 50% of Generation Z and 42% of Millennials say that social media is the most relevant for ads.

Why it’s Important

Social media is an integral part of a business’s marketing strategy. By reaching potential and current customers through targeted social media ads and content, businesses can engage with their audience where they spend their time. In addition, this helps to increase brand awareness and provides an additional lead stream.

Wellspring Digital can help your business generate social media ROI by utilizing paid and organic methods. We will work to develop an effective social media strategy. Additionally, we will set up and manage your accounts and work to generate leads and customers. Contact us to establish your business’s presence on social media today. Call us at 717-457-0522 or email at

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