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Can Sales Enablement Help Marketing and Sales to See Eye to Eye?

How many articles and books have you read recently that told you to make sure your sales and marketing teams are working together? I have seen quite a few in my travels. The Old Sales and Marketing Model Back in the pre-digital days, marketing and sales were often two very different departments with different sets…
What Is A Good Web Design Process?

There are currently around 1.58 billion active websites globally so to stand out you must adopt a good web design process from the very beginning. Each of these websites has a wide range of purposes and serves all kinds of audiences. If you need to develop a website for your business, you’ll want it…

David Meerman Scott, Best Selling Author of Fanocracy, New Rules of Marketing and PR, and More [Podcast]

We’re very excited to bring you some really groundbreaking stuff here… Fanocracy. It’s the concept that our next guest, David Meerman Scott, and his daughter Reiko Scott, detail in their new book called, well, Fanocracy. We’re really digging this book here at Wellspring Digital. We highly recommend you grab it. It will change your thinking…
Frederick Chamber Content Marketing Webinar Video and Transcription – Getting The Most out of Your Content

Last week we had the opportunity to speak to the members of the Frederick County Chamber of Commerce about getting the most out of your content. There’s a ton of great stuff in here. The video is below and all relevant links have been added to the video transcription below. Enjoy! Video Transcript: Edited for…
Images are More Important than Ever-Here’s Why

It’s no surprise to anyone at this point that we are living in the age of social media. Your mom, your coworkers, and even your grandma are on social media at this point. Even your dog, if you’re into that. With so many posts, tweets, snapchats, and messages being sent each day, how can you…
Marketing Automation and Lead Nurturing in the Time of COVID-19

Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over! But, is it still OK to nurture leads in a pandemic using marketing automation? Can the robots have a heart? My daughter…
Why Buying Social Media Followers is a BAD Idea

Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. While yes, it is important to see results from your social media efforts, the numbers you are focusing on just might not be the best ones. In most cases, this means the number of followers, the…
Mathew Sweezey, Director of Market Strategy at Salesforce [Podcast]

We’re super excited to take you inside the mind of one of today’s most important marketers. This week’s Wellspring Digital Chat is with Mathew Sweezey, Director of Market Strategy at Salesforce. He is also the author of a book we love here at Wellspring Digital, The Context Marketing Revolution. We highly recommend you pick it…