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  • SEO Is Never Done

    SEO Is Never Done

    In a recent episode of The Rankable Podcast, guest Crystal Carter of Wix made a statement that I think is so important… “SEO is never done!” While this may seem obvious to some, others believe that SEO is a “project” with a beginning, middle, and end. Anecdotally, this seems especially true in the so-called “C-Suite.”…

  • How A Virtual CMO (vCMO) Can Help Your Business Grow

    How A Virtual CMO (vCMO) Can Help Your Business Grow

    Small and medium-sized business owners often wear quite a few hats. Operations, finance, human resources management, and so on – there are more than enough tasks to keep a CEO busy around the clock. When it comes to marketing, especially digital marketing, things become even more complicated. Everyone understands its importance for business growth. The…

  • How to Write for Social Engagement

    One-thousand-one…one-thousand-two…one-thousand-three…OK, that is how long you get to grab someone’s attention on a social media channel. About three seconds before they scroll by your post. Sure, the photo or the graphic is essential, but don’t kill the engagement with weak written content. Put down your camera and write for social engagement. A New Interaction: Social…

  • Creating Impactful Social Campaigns

    I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, and they were fresh, but…

  • Why Your Business Should Use Marketing Automation

    What Is Marketing Automation? Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. However, once you jump into the world of marketing automation, it makes lives easier for both customers and owners alike. Marketing automation is the use of technology to automate marketing…

  • 3 Ways to Get More Eyeballs on Your Content

    It’s no secret that informative and useful content can help you in many ways, whether it be with your SEO, building brand awareness, or establishing a stronger social media presence. But, this only happens if your content is seen. Your need more eyeballs on that great content… Yes, those are eyeballs, thanks to my talented…

  • How to Select the Right Channels for Your Audience

    As a business development manager, I often get asked how to select the right channels for your audience. They’re asking how they can cast a net to move prospects into their sales funnel. Everyone is balancing the cost of digital marketing with the statistics of sales. Where should effort be placed, and what campaign should…

  • 3 Things That Can Help or Hurt Your Website’s SEO

    SEO or search engine optimization is the practice of getting your website to rank well for targeted keywords and phrases. It used to be super easy to do but that was like 20 years ago. Now, SEO is an ongoing practice that takes skill and patience. Achieving a ranking in the search engine results pages…