-
How to Nail Your Digital Marketing Budget
Happy budget season! Yes, it’s that time of year again, time to put together your digital marketing budget for 2023! This can be a stressful time for marketers. You must make your case all over again for the funds you need to achieve digital marketing success. Do you dread this presentation? Never fear, we have…
-
Is Your Content Marketing Helpful?
Content marketing, the practice of creating content to stimulate interest in your brand, needs to serve a purpose for the reader. Google has even told us that your content should be helpful! That may seem obvious to some, but then why is there so much crap content out there? Yeah, I said it! We’re spewing…
-
Wellspring Digital Is Hiring! Outside Sales Rep
Are you an energetic and knowledgeable digital marketing sales representative? Wellspring Digital is a mid-Atlantic recognized leader in digital marketing campaigns and is looking to hire growth-oriented sales representatives this month. This opportunity will allow you to be your own boss while receiving support from Wellspring Digital’s Chief Marketing Officer and Sales Manager. Candidates must…
-
5 Tips for Content Marketing During a Pandemic
As the coronavirus pandemic wears on, many businesses are thinking about how best to use content marketing to achieve business goals. It’s a complex undertaking. On one hand, no one wants to be seen as attempting to profit from the pain and misery of so many people. On the other hand, consumers are engaging with…
-
What to Look for in a Hosting Provider
Are you looking into hosting solution for your website? Here are a few insider tips on what to look for in a hosting provider… Budget Hardware Security Support Your Hosting Budget Establish a budget before looking into hosting providers. Hosting companies try their hardest to nickel and dime new customers with mundane features and support.…
-
How to Bridge the Gap Between Paper and Digital Content
Have you noticed the surge in eBooks, digital magazines, and blogs? As digital marketers, we have been tracking the trend for the past five years. Long-version content and digital have been trending upward, but the COVID-19 crisis escalated the surge. Are you ready to move to digital, long-version content? It is time to bridge the…
-
5 Website Security Tips to Keep Your Business Safe
Your website is the cornerstone of your marketing efforts. You simply cannot afford to have it go down because of a security issue. We’ve put together these five tips for keeping your website safe and sound… Securing the origin server Having an SSL certificate Secure hosting configuration Using security services Regularly updating services Secure the…
-
Why Google E-A-T Should Matter to Everyone
No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm…