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Social Media

  • How to Write for Social Engagement

    One-thousand-one…one-thousand-two…one-thousand-three…OK, that is how long you get to grab someone’s attention on a social media channel. About three seconds before they scroll by your post. Sure, the photo or the graphic is essential, but don’t kill the engagement with weak written content. Put down your camera and write for social engagement. A New Interaction: Social…

  • Creating Impactful Social Campaigns

    I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, and they were fresh, but…

  • Why Buying Social Media Followers is a BAD Idea

    Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. While yes, it is important to see results from your social media efforts, the numbers you are focusing on just might not be the best ones. In most cases, this means the number of followers, the…

  • Social Media Marketing FAQ

    Any business can benefit from an engaging social media presence, whether you’re a small local shop or a large national or international company. Getting started with social media marketing is easier than it seems. Ask yourself the following questions about your business to get started on the right platform(s) and with the right content to…

  • Top Social Media Trends for 2020

    Top Social Media Trends for 2020

    Get ahead of some of the predicted social media trends for 2020 and start your business off on the right foot. Social media has a large impact on consumers’ lives and daily routines; businesses that can connect with consumers on social media and stand out among competitors can turn those potential followers into leads and…