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Search Intent, Content Marketing, and B2B SEO Priorities
Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. Why? Because Google does. What…
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Does Website UX Matter for SEO?
In the past, in another life, I argued that SEO was simply just good UX (user experience). This was a massive oversimplification of what SEO really involves, and I admit I was naive and not very learned in the art of technical SEO. Well, now I work for Karl Hindle, a world-class SEO, and I…
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The SEO Audit Toolbox
On some communities I am a part of, people keep asking about what I think the ‘best tools’ are and other audit elements. For starters, an audit is dependent on the needs of the site and the client. One really shouldn’t do cookie-cutter audits. A framework is great, but it needs to be tailored to…
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How to deal with a Google Algorithm Update
So here we are again (Sept 25th 2019).. and what I have been starting to call YAGO time (Yet Another Google Update). And yes, things are certainly getting interesting, given that Google themselves told us about it. You see, once upon a time we’d never know if something was going on with Google’s algorithms. We’d…
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Google and click data – is it a ranking factor?
If there’s one thing that can drive a veteran SEO nuts, it’s the myths and misconceptions. Beyond the fact that it’s just damned irritating, there’s also real-world affects as we often have to get into debates on them with clients. To the point of actually wasting valuable time dis-proving them. And if you’re me? There’s…