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A Brief History of Google Search Updates
Google has established itself as a tech giant in the world and amongst other industries. Founded in the late 1990s by Larry Page and Sergey Brin, it became a powerhouse almost immediately. This was largely due to the implemented ideas by its founders and other developers. However, it has maintained this superpower image with constant…
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Why Google E-A-T Should Matter to Everyone
No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm…
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Google Discover; A new Angle for SEO
First things first. The SEO industry often seemingly has a bit of a identity issue. What exactly is it that we do? From “technical” SEOs to content strategists and more… it’s kinda hard to nail down. Link builders? Check. Audit specialists, present and accounted for. To me? At the end of the day I “optimize”…
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What Google’s HTTP Security Warnings Mean for Your Lead Generation
Why You Must Adopt HTTPS Before July 2018 Popular web browsers such as Chrome, Firefox, and Internet Explorer/Edge have been pushing Not Secure information for websites using the old HTTP protocol and signaling security for those using the more secure HTTPS. Google has announced they are going further, starting this July when ALL sites using…
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Google’s Major Broad Core Algorithm Change and What This Means to Your SEO
SEO is moving a focus upon keywords to user intent with your website content Google updates its algorithm every day, sometimes twice a day, but recently we had a major, broad core algorithm update that caused tremors for webmasters and SEOs. Instead of minor tweaks to how the search engine works, a Broad Core Algorithm…