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Essential Digital Marketing Glossary, SEO, Part One
The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. When people ask me what I do at dinner parties, I lose them the minute I hit them with jargon. To that end, Alex Tsygankov and I have decided to give you the glossary that you need…
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SEO Is Never Done
In a recent episode of The Rankable Podcast, guest Crystal Carter of Wix made a statement that I think is so important… “SEO is never done!” While this may seem obvious to some, others believe that SEO is a “project” with a beginning, middle, and end. Anecdotally, this seems especially true in the so-called “C-Suite.”…
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SEO Tips for 2022
Search engine optimization (SEO) is one of the most important aspects of online marketing. It can help you get your website ranked higher in search results, which means more traffic and more sales. In this guide, we will discuss the latest SEO trends that will dominate in 2022. We will also provide tips on how…
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Google E-E-A-T: Authority of Content, Its Author, and The Website Where It Lives
Google E-E-A-T, while not a direct ranking factor for SEO, can mean the difference between a website that ranks and one that gets lost in the vast wasteland of Internet noise. Google recently added an extra E to its acronym, turning E-A-T into E-E-A-T, which is even more annoying to type. Anyway, that extra E…
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How to Avoid an SEO Calamity with Your Next Website Redesign
First of all, I love the word calamity. Second of all, website redesigns are all too often the cause of an SEO calamity. You know, loss of rankings, traffic, and, gulp, sales! One of the most common website redesign mistakes is to leave SEO out of the process until the last minute. You spend tons…