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Essential Digital Marketing Glossary, Part Two, SEO
If you missed part one, just a quick note to catch you up on what we’re doing here. The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. Many of us assume that you know what we’re talking about when, in fact, you don’t. So, Alex and…
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Recession Threats Make This A Perfect Time to Invest in SEO
The post-pandemic world is a very bizarre place. Inflation is a problem. Banks are collapsing. And we’re still having supply chain issues. But, technically, we’re not in a recession. That said, many economists are assuring us that one is coming. While the economic climate is less than ideal right now, things are still not yet…
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SEO Is Never Done
In a recent episode of The Rankable Podcast, guest Crystal Carter of Wix made a statement that I think is so important… “SEO is never done!” While this may seem obvious to some, others believe that SEO is a “project” with a beginning, middle, and end. Anecdotally, this seems especially true in the so-called “C-Suite.”…
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Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask
Whether you want to buy a pair of sneakers, find the nearest cinema, or learn how old is the Universe – your go-to place is a Search Engine Results Page a.k.a. SERP. According to Internet Live Stats, Google processes over 100,000 searches per second, which means that over 8.5 billion searches are performed every day.…
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What is ASO – App Store Optimization
What do we use our smartphones for? If you ask me, it’s anything but talking. Talking on a phone feels like a truly ridiculous idea in 2022. Who would ever do that? Anyway, what we all do is use apps. Tons and tons of apps. In 2021, users downloaded them about 230 billion times. And…