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Your Handy Dandy Google E-E-A-T Checklist
Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-E-A-T quite a bit lately. I recently did a talk for the Digital Summit Series about E-E-A-T and decided I would share that information with you, the loyal reader. 🙂 In case you’ve been under a rock or…
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Essential Digital Marketing Glossary, Part Two, SEO
If you missed part one, just a quick note to catch you up on what we’re doing here. The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. Many of us assume that you know what we’re talking about when, in fact, you don’t. So, Alex and…
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Essential Digital Marketing Glossary, SEO, Part One
The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. When people ask me what I do at dinner parties, I lose them the minute I hit them with jargon. To that end, Alex Tsygankov and I have decided to give you the glossary that you need…
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SEO Is Never Done
In a recent episode of The Rankable Podcast, guest Crystal Carter of Wix made a statement that I think is so important… “SEO is never done!” While this may seem obvious to some, others believe that SEO is a “project” with a beginning, middle, and end. Anecdotally, this seems especially true in the so-called “C-Suite.”…
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Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask
Whether you want to buy a pair of sneakers, find the nearest cinema, or learn how old is the Universe – your go-to place is a Search Engine Results Page a.k.a. SERP. According to Internet Live Stats, Google processes over 100,000 searches per second, which means that over 8.5 billion searches are performed every day.…