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Marketing Strategy

  • How B2B Companies Can Excel in Our New Economy

    How B2B Companies Can Excel in Our New Economy

    It’s been an interesting year or so. B2B companies have had to constantly update and reassess their marketing and sales strategies. But if I hear the word PIVOT one more time, I’m gonna lose it. Now that the CDC has announced people who are vaccinated can forego wearing a mask in public, there is this…

  • What Does Digital Marketing Strategy Mean Today?

    What Does Digital Marketing Strategy Mean Today?

    I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few specific reasons… It’s much harder…

  • Marketing Isn’t Advertising

    Some people think marketing is simply commercials or ads. They consider it to be some form of paid promotion and nothing else. In their minds, marketing and advertising are the same things, interchangeable words. We all thought blogging and social media would change all that. These new platforms were going to swoop in and save…

  • Build Your Digital Marketing Plan on a Solid Foundation of Core Values

    Since I joined the Wellspring Digital team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a part of the team and…

  • Why SEO Should Be Part of Your Marketing Strategy

    As part of a marketing strategy, a great SEO company will help build your brand and improve customer experience, not just keyword rankings There is a hint in the title that SEO is strategic: strategic implies more than a near-term time horizon, and White Hat SEO of any flavor is a vital element in any…