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The Metaverse and Digital Marketing FOMO
I was speaking to Marti Torres who is a marketing consultant based in the beautiful city of Barcelona. Anyway, we were discussing the impending impact of the so-called “Metaverse” and why digital marketers are so afraid of missing out. What is the “metaverse?” Here’s a great definition from a recent Forbes article… “Metaverse is defined…
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Content Marketing in 2022 – Tips and Trends
It doesn’t matter what industry you’re trying to win – content marketing has to be part of your marketing strategy. As we’ve watched the evolution of content marketing and how important it is for search engine optimization, brand awareness, and more, there are trends that have emerged in recent years that should be part of…
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Jon-Mikel Bailey Joins Wellspring Digital
Addition of Wood Street Founder Underpins Wellspring Digital Strategic Ambitions Frederick, MD 1/15/2020 A new year can bring a lot of changes and fresh starts. Wellspring Digital is excited to start 2020 with Jon-Mikel Bailey coming on as the Chief Development & Marketing Officer (CDMO). Jon-Mikel Bailey, co-founder and former president of Wood Street, Inc.,…
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3 Ways to Get Control of Your Marketing Automation
Marketing automation has revolutionized marketing. We can now connect with our prospects at every point in the “sales funnel.” We no longer have to guess about any digital marketing effort’s efficacy. Effective marketing automation doesn’t mean “stalking” or “annoying” your target audience. It means you give them the information they want at each point along…
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The SEO Audit Toolbox
On some communities I am a part of, people keep asking about what I think the ‘best tools’ are and other audit elements. For starters, an audit is dependent on the needs of the site and the client. One really shouldn’t do cookie-cutter audits. A framework is great, but it needs to be tailored to…
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Marketing Automation: Why It’s Vital for Your Business
Marketing Automation is essential for attracting customers—which ultimately brings in revenue. By automating marketing tasks, we free up resources you could be expending on creating new leads for your company. Through marketing automation, tasks such as emailing initial prospects, following up on demo requests, scheduling appointments, and other necessary but timely processes can be taken…
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Web Development for Beginners
Web development consists of tasks for developing websites to host on the Internet. The development process includes design, content development, client-side/server-side scripting, and network configuration. There are a few important pieces of information that can be helpful to get started with design and content development. Understanding the Language When a web site or application is…