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12 Common Google PPC Mistakes
Almost every business owner who has tried Google PPC has made mistakes. In fact, it’s practically impossible not to make any mistakes when you’re just starting out. The good news is that most of these mistakes are easily avoidable with a little bit of knowledge and caution. Here are the 12 most common Google PPC…
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SEO Tips for 2022
Search engine optimization (SEO) is one of the most important aspects of online marketing. It can help you get your website ranked higher in search results, which means more traffic and more sales. In this guide, we will discuss the latest SEO trends that will dominate in 2022. We will also provide tips on how…
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Qualifying Clients SEO Success Starts Here
Qualifying Clients If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. But it’s not always as easy, nor obvious, as it might seem. If you’ve been in the…
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Build Your Digital Marketing Plan on a Solid Foundation of Core Values
Since I joined the Wellspring Digital team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a part of the team and…
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How Google might handle Query Classification and Re-writes
These days a lot of folks in the SEO world are focused on “user intent” and satisfying the queries that people are using to find what they’re after. They look at everything from user profiles and implicit user feedback (bounce rate, time on site, dwell time etc) to entities and more. But one thing I…
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Top Social Media Trends for 2020
Get ahead of some of the predicted social media trends for 2020 and start your business off on the right foot. Social media has a large impact on consumers’ lives and daily routines; businesses that can connect with consumers on social media and stand out among competitors can turn those potential followers into leads and…
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What Is Search Intent And Why Is It Important In SEO?
We welcome Omi Sido, a highly experienced enterprise SEO who is currently Senior Technical SEO for Canon (Europe) as a first-time contributor to the Wellspring Search blog. In this post, Omi tackles Search Intent and why this is important to both SEO and generating customers from your website. Converting More Customers and User Search Intent…
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How do SEOs provide value?
When working as an SEO we tend to know what the job is; ranking pages. How we go about that varies widely depending on the needs of the site, the business and the resources at hand. Forget the old “SEO is Dead” mantra, SEO is more complicated than ever. Your strategy is more important than…