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Everything You Wanted to Know about Google’s SERP (Search Engine Results Page) But Were Afraid to Ask

Whether you want to buy a pair of sneakers, find the nearest cinema, or learn how old is the Universe – your go-to place is a Search Engine Results Page a.k.a. SERP. According to Internet Live Stats, Google processes over 100,000 searches per second, which means that over 8.5 billion searches are performed every day.…
Marketing Automation Tips and Definitions

Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics,…

Do Your Calls-to-Action Bring the Boys to the Yard?

Calls-to-action (CTA) are the triggers of any good website. These are your conversion guns for hire. I could come up with metaphors all day here. I’ll just say that CTAs need to perform or they’re simply taking up space. Recently, I was a guest on a #VCbuzz Twitter Chat where we talked about CTAs. The…
SMALL BUSINESS DIGITAL MARKETING INITIATIVES AND SUBSIDIES FROM WELLSPRING DIGITAL

FOR IMMEDIATE RELEASE Contact: Jon-Mikel Bailey Phone: (301) 788-2092 Email: jon@wellspringdigital.com SMALL BUSINESS DIGITAL MARKETING INITIATIVES AND SUBSIDIES FROM WELLSPRING DIGITAL FREDERICK MD & FAIRFIELD PA, March 30th, 2020: to assist small businesses through this time of economic turmoil created by the Covid-19 pandemic, and also to support businesses as they pivot to an online…
Christopher S. Penn, Co-Founder and Chief Data Scientist of Trust Insights [Podcast]

We’re starting a new video series of interviews with some of the smartest marketers we can get our hands-on. We’re excited to kick things off with every marketer’s favorite marketer, Chris Penn. In this interview, Chris talks about… The evolution of marketing in the last 10 years The power of “They Ask, You Answer” AI…
How to Make a WordPress Site in 2020

Blogging is nothing new. Most businesses are running some sort of blog now to stay in front of their target audience with relevant and useful information. WordPress is hands down the best blogging platform out there. And it can also serve as a CMS for your website needs. We know that not everyone has a…
Brand and Digital Marketing

The medium isn’t the message. It’s the brand. Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so quickly or perish. Traditional advertising—print, broadcast, direct mail—will shrink to a smaller percentage of a complete marketing…
Social Media Marketing FAQ

Any business can benefit from an engaging social media presence, whether you’re a small local shop or a large national or international company. Getting started with social media marketing is easier than it seems. Ask yourself the following questions about your business to get started on the right platform(s) and with the right content to…