Blog | SEO | PPC | Marketing Automation | Content Marketing

How to Nail Your Digital Marketing Budget

Happy budget season! Yes, it’s that time of year again, time to put together your digital marketing budget for 2023! This can be a stressful time for marketers. You must make your case all over again for the funds you need to achieve digital marketing success. Do you dread this presentation? Never fear, we have…
Is Your Content Marketing Helpful?

Content marketing, the practice of creating content to stimulate interest in your brand, needs to serve a purpose for the reader. Google has even told us that your content should be helpful! That may seem obvious to some, but then why is there so much crap content out there? Yeah, I said it! We’re spewing…

5 Website Security Tips to Keep Your Business Safe

Your website is the cornerstone of your marketing efforts. You simply cannot afford to have it go down because of a security issue. We’ve put together these five tips for keeping your website safe and sound… Securing the origin server Having an SSL certificate Secure hosting configuration Using security services Regularly updating services Secure the…
Why Google E-A-T Should Matter to Everyone

No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm…
How to Write for Social Engagement

One-thousand-one…one-thousand-two…one-thousand-three…OK, that is how long you get to grab someone’s attention on a social media channel. About three seconds before they scroll by your post. Sure, the photo or the graphic is essential, but don’t kill the engagement with weak written content. Put down your camera and write for social engagement. A New Interaction: Social…
Creating Impactful Social Campaigns

I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, and they were fresh, but…
Why Your Business Should Use Marketing Automation

What Is Marketing Automation? Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. However, once you jump into the world of marketing automation, it makes lives easier for both customers and owners alike. Marketing automation is the use of technology to automate marketing…
3 Ways to Get More Eyeballs on Your Content

It’s no secret that informative and useful content can help you in many ways, whether it be with your SEO, building brand awareness, or establishing a stronger social media presence. But, this only happens if your content is seen. Your need more eyeballs on that great content… Yes, those are eyeballs, thanks to my talented…