• Is Responsive Design Still Your Best Bet for Mobile Users?

    Is Responsive Design Still Your Best Bet for Mobile Users?

    Even today, with AI, robots, and the end of the world upon us (kidding, I hope), the importance of responsive design has only increased. More and more people are accessing websites and applications on a variety of devices, from smartphones and tablets to laptops and desktops. It is no longer optional for your website to…

  • Five Best UX Practices that Could Boost Sales this Quarter

    Five Best UX Practices that Could Boost Sales this Quarter

    Working on UX improvement should be an ongoing endeavor. Technology changes frequently and users become adept at navigating a site’s features. Adding fresh insights and functions keeps visitors engaged so they return to the site frequently. Finding the right combination of efforts to improve user experience (UX) and market the advantages to customers helps increase…

  • What Is A Good Web Design Process?

    What Is A Good Web Design Process?

      There are currently around 1.58 billion active websites globally so to stand out you must adopt a good web design process from the very beginning. Each of these websites has a wide range of purposes and serves all kinds of audiences. If you need to develop a website for your business, you’ll want it…

  • Read This Before Your Next Website Redesign

    Read This Before Your Next Website Redesign

    I recently hosted a webinar on BizSugar talking about what I consider to be the essentials of any small business website. Consider this a comprehensive cheat sheet for your next web redesign project. I’m not a designer nor am I a developer. I am a digital marketer with 20+ years of managing web design projects.…

  • Do Your Calls-to-Action Bring the Boys to the Yard?

    Do Your Calls-to-Action Bring the Boys to the Yard?

    Calls-to-action (CTA) are the triggers of any good website. These are your conversion guns for hire. I could come up with metaphors all day here. I’ll just say that CTAs need to perform or they’re simply taking up space. Recently, I was a guest on a #VCbuzz Twitter Chat where we talked about CTAs. The…