Marketing Automation

Why Your Business Should Use Marketing Automation

What Is Marketing Automation? Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. However, once you jump into the world of marketing automation, it makes lives easier for both customers and owners alike. Marketing automation is the use of technology to automate marketing …

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Marketing Automation Provides Answers – Multi-Touch Revenue Attribution for the Win

In this post we will find out how Marketing Automation and Multi-Touch Revenue Attribution can answer today’s critical business questions… How much does closing a sale cost? How much time? What level of effort? Do our customers even care about our product while they are in crisis mode? During a robust economy, we don’t ask …

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Marketing Automation and Lead Nurturing in the Time of COVID-19

Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over! But, is it still OK to nurture leads in a pandemic using marketing automation? Can the robots have a heart? My daughter …

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3 Ways to Get Control of Your Marketing Automation

Marketing automation has revolutionized marketing. We can now connect with our prospects at every point in the “sales funnel.” We no longer have to guess about any digital marketing effort’s efficacy. Effective marketing automation doesn’t mean “stalking” or “annoying” your target audience. It means you give them the information they want at each point along …

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Marketing Automation: Why It’s Vital for Your Business

Marketing Automation is essential for attracting customers—which ultimately brings in revenue. By automating marketing tasks, we free up resources you could be expending on creating new leads for your company. Through marketing automation, tasks such as emailing initial prospects, following up on demo requests, scheduling appointments, and other necessary but timely processes can be taken …

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4 Ways to Boost Sales with Marketing Automation

Marketing automation is all about using one platform to automate all of your digital marketing activities. Automating tasks such as email marketing, social media posting, and pay per click campaigns not only makes your digital marketing more efficient, but it also provides a more personalized experience for your customers and a holistic view of how …

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