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Don’t Let Marketing Automation Overwhelm You
Technology can be a blessing and a curse, sometimes at the same time, and each year seems to bring more tech to marketers. It’s easy to become overwhelmed by all this new martech whizbang stuff that all the cool kids are talking about. Marketing technology is tough if all you’re focused on is learning all…
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The Relationship Between Automated Drip Campaigns & Your Sales Process
If you’ve read my posts in the past then you know that I have a penchant for longer, more detailed posts. In this new year, I’ve decided to mix it up a bit. I will still write longer-format, information-rich posts, but I also want to get out some quick yet still informative posts between 500-800…
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How to Select the Right Channels for Your Audience
As a business development manager, I often get asked how to select the right channels for your audience. They’re asking how they can cast a net to move prospects into their sales funnel. Everyone is balancing the cost of digital marketing with the statistics of sales. Where should effort be placed, and what campaign should…
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Marketing Automation Provides Answers – Multi-Touch Revenue Attribution for the Win
In this post we will find out how Marketing Automation and Multi-Touch Revenue Attribution can answer today’s critical business questions… How much does closing a sale cost? How much time? What level of effort? Do our customers even care about our product while they are in crisis mode? During a robust economy, we don’t ask…
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Marketing Automation and Lead Nurturing in the Time of COVID-19
Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over! But, is it still OK to nurture leads in a pandemic using marketing automation? Can the robots have a heart? My daughter…