How many articles and books have you read recently that told you to make sure your sales and marketing teams are working together? I have seen quite a few in my travels. The Old Sales and Marketing Model Back in the pre-digital days, marketing and sales were often two very different departments with different sets …
Can Sales Enablement Help Marketing and Sales to See Eye to Eye? Read More »
I was speaking to Marti Torres who is a marketing consultant based in the beautiful city of Barcelona. Anyway, we were discussing the impending impact of the so-called “Metaverse” and why digital marketers are so afraid of missing out. What is the “metaverse?” Here’s a great definition from a recent Forbes article… “Metaverse is defined …
Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of …
Conversation Rate Optimization: Don’t Ignore the Micro-Conversions Read More »
Warning: This blog may make sales managers nervous, and potential buyers smile and nod. Remember “back in the day” when sales representatives could estimate their future sales through a pipeline? Our marketing efforts pulled leads into the top of the funnel, and our sales team closely guided those leads through the funnel to a sale. …
2020 was some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything through a different lens now. I …
Influencer marketing is a misused and misunderstood buzzword. Some think it means to call up a Kardashian, pay them a bunch of money, and get them to share an Instagram post about your product or service. While this is an example of influencer marketing, it is more of an outlier, especially for smaller businesses. Small …
Have you noticed the surge in eBooks, digital magazines, and blogs? As digital marketers, we have been tracking the trend for the past five years. Long-version content and digital have been trending upward, but the COVID-19 crisis escalated the surge. Are you ready to move to digital, long-version content? It is time to bridge the …
How to Bridge the Gap Between Paper and Digital Content Read More »
What do you think when you see the word “content?” Do you break out in a cold sweat? Glaze over? Or think “someone else handles that?” Content marketing is real, it’s being done every day all over the world, it can improve your bottom line and your reputation, and there’s even a Content Marketing Institute! …
A Crisis Journal: Follow along as a Food & Beverage magazine editor moves from print to digital production in one-week. What is it like to shift your market plan in 48 hours, on a shoestring budget? I found out during the COVID-19 pandemic. Survival of a Virginia small business depended on Repurposing Assets. To capture …
We’re very excited to bring you some really groundbreaking stuff here… Fanocracy. It’s the concept that our next guest, David Meerman Scott, and his daughter Reiko Scott, detail in their new book called, well, Fanocracy. We’re really digging this book here at Wellspring Digital. We highly recommend you grab it. It will change your thinking …