Digital Marketing

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

  Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of …

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Wellspring Digital Chats: David Meerman Scott, Best Selling Author and Marketing Authority

We’re very excited to bring you some really groundbreaking stuff here… Fanocracy. It’s the concept that our next guest, David Meerman Scott, and his daughter Reiko Scott, detail in their new book called, well, Fanocracy. We’re really digging this book here at Wellspring Digital. We highly recommend you grab it. It will change your thinking …

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Frederick Chamber Content Marketing Webinar Video and Transcription – Getting The Most out of Your Content

Last week we had the opportunity to speak to the members of the Frederick County Chamber of Commerce about getting the most out of your content. There’s a ton of great stuff in here. The video is below and all relevant links have been added to the video transcription below. Enjoy! Video Transcript: Edited for …

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Wellspring Digital Chats: Mathew Sweezey, Director of Market Strategy at Salesforce

We’re super excited to take you inside the mind of one of today’s most important marketers. This week’s Wellspring Digital Chat is with Mathew Sweezey, Director of Market Strategy at Salesforce. He is also the author of a book we love here at Wellspring Digital, The Context Marketing Revolution. We highly recommend you pick it …

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