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  • Conversion Rate Optimization: Don’t Ignore the Micro-Conversions

    Conversion Rate Optimization: Don’t Ignore the Micro-Conversions

      Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of…

  • Does Social Media Activity Influence SEO Success?

    Does Social Media Activity Influence SEO Success?

    We all know that social media is an important piece of your digital marketing strategy. But what impact does your social media presence have on your website’s SEO? There are many studies out there, like this very thorough SEO/Social Media examination from CognitiveSEO from 2016 that proves that social media does impact your website’s rankings,…

  • Google Discover; A new Angle for SEO

    First things first. The SEO industry often seemingly has a bit of a identity issue. What exactly is it that we do? From “technical” SEOs to content strategists and more… it’s kinda hard to nail down. Link builders? Check. Audit specialists, present and accounted for. To me? At the end of the day I “optimize”…

  • Wellspring Digital Acquires Absolute Web Designs of Cincinnati

    Wellspring Digital Acquires Absolute Web Designs of Cincinnati

    Wellspring Digital Completes Third Acquisition of 2018 on Growth Trail We would like to announce our third acquisition of 2018 with the completed deal for Absolute Web Designs based in the Cincinnati metro area. The press release is here. Bebe Kinnett, founder of Absolute Web Designs joins Wellspring Digital as VP Special Projects, and two…

  • Add Digital Jet Fuel with Video, GMB, Mobile, Marketing Automation & More

    Digital marketing from the trenches: our Managing Partner, Karl Hindle, gives his perspective on digital strategies which are working and which you can actually use in practice We are now way past the point where the question whether adding digital marketing to your mix is a good idea. Businesses must have an effective set of…

  • Press Release: Wellspring Digital Partners with BaseBuild for App Development

    FOR IMMEDIATE RELEASE Contact: Laura Pajaro laura@wellspringsearch.com (717) 658-8683 Wellspring Digital, LLC and Basebuild, Inc. Partner Delivering Enterprise App Dev & Digital Marketing Transformation Strategic partnership marries state-of-the-art iOS/Android app development, website design and programming with enterprise-grade digital marketing transformation for SMBs and the enterprise. Gettysburg, PA and Salt Lake City, UT – June 21,…

  • What Google’s HTTP Security Warnings Mean for Your Lead Generation

    What Google’s HTTP Security Warnings Mean for Your Lead Generation

    Why You Must Adopt HTTPS Before July 2018 Popular web browsers such as Chrome, Firefox, and Internet Explorer/Edge have been pushing Not Secure information for websites using the old HTTP protocol and signaling security for those using the more secure HTTPS. Google has announced they are going further, starting this July when ALL sites using…

  • Negative SEO and Disavowing Links

    Why is it so easy to damage a business with Negative SEO? This post is about managing negative SEO, what to monitor for, what you can do about it, and is aimed at business owners and managers responsible for their organization’s websites. I am seeing a distinct rise in the number of negative SEO attacks…