• Is Your Content Marketing Helpful?

    Is Your Content Marketing Helpful?

    Content marketing, the practice of creating content to stimulate interest in your brand, needs to serve a purpose for the reader. Google has even told us that your content should be helpful! That may seem obvious to some, but then why is there so much crap content out there? Yeah, I said it! We’re spewing…

  • SEO Is Never Done

    SEO Is Never Done

    In a recent episode of The Rankable Podcast, guest Crystal Carter of Wix made a statement that I think is so important… “SEO is never done!” While this may seem obvious to some, others believe that SEO is a “project” with a beginning, middle, and end. Anecdotally, this seems especially true in the so-called “C-Suite.”…

  • Why Google E-A-T Should Matter to Everyone

    No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm…

  • How to Write for Social Engagement

    One-thousand-one…one-thousand-two…one-thousand-three…OK, that is how long you get to grab someone’s attention on a social media channel. About three seconds before they scroll by your post. Sure, the photo or the graphic is essential, but don’t kill the engagement with weak written content. Put down your camera and write for social engagement. A New Interaction: Social…

  • Creating Impactful Social Campaigns

    I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, and they were fresh, but…

  • Why Your Business Should Use Marketing Automation

    What Is Marketing Automation? Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. However, once you jump into the world of marketing automation, it makes lives easier for both customers and owners alike. Marketing automation is the use of technology to automate marketing…

  • 3 Ways to Get More Eyeballs on Your Content

    It’s no secret that informative and useful content can help you in many ways, whether it be with your SEO, building brand awareness, or establishing a stronger social media presence. But, this only happens if your content is seen. Your need more eyeballs on that great content… Yes, those are eyeballs, thanks to my talented…

  • How to Select the Right Channels for Your Audience

    As a business development manager, I often get asked how to select the right channels for your audience. They’re asking how they can cast a net to move prospects into their sales funnel. Everyone is balancing the cost of digital marketing with the statistics of sales. Where should effort be placed, and what campaign should…