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Is Your Content Marketing Helpful?
Content marketing, the practice of creating content to stimulate interest in your brand, needs to serve a purpose for the reader. Google has even told us that your content should be helpful! That may seem obvious to some, but then why is there so much crap content out there? Yeah, I said it! We’re spewing…
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SEO Is Never Done
In a recent episode of The Rankable Podcast, guest Crystal Carter of Wix made a statement that I think is so important… “SEO is never done!” While this may seem obvious to some, others believe that SEO is a “project” with a beginning, middle, and end. Anecdotally, this seems especially true in the so-called “C-Suite.”…
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Why Google E-A-T Should Matter to Everyone
No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm…
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Why Your Business Should Use Marketing Automation
What Is Marketing Automation? Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. However, once you jump into the world of marketing automation, it makes lives easier for both customers and owners alike. Marketing automation is the use of technology to automate marketing…
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3 Ways to Get More Eyeballs on Your Content
It’s no secret that informative and useful content can help you in many ways, whether it be with your SEO, building brand awareness, or establishing a stronger social media presence. But, this only happens if your content is seen. Your need more eyeballs on that great content… Yes, those are eyeballs, thanks to my talented…
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How to Select the Right Channels for Your Audience
As a business development manager, I often get asked how to select the right channels for your audience. They’re asking how they can cast a net to move prospects into their sales funnel. Everyone is balancing the cost of digital marketing with the statistics of sales. Where should effort be placed, and what campaign should…